Blog
WATCH NOW: Bringing Data Innovation to Local
As advertising becomes more fragmented across platforms, devices, and audiences, one thing is clear: local marketers need smarter tools to […] More
WATCH NOW: Building Bridges - Honoring Invisible Changemakers & Community Builders in Media
In a Black History Month special event, Locality's Micah Minter and industry leaders Danielle Brooks (FOX) and Sean Robertson (NBCU) honor community builders in the media industry. More
The Local Advantage: How Broadcast Mobilizes Communities and Builds Trust for Brands
Ann Hailer, president of broadcast at Locality, explores how local broadcast builds community trust and mobilizes engagement and action. More
What are Data Clean Rooms?
Data Clean Rooms (DCRs) revolutionize local media buying by enabling secure, privacy-compliant data collaboration and providing enhanced analytics for efficient ad campaign activation. More
Archive
From Screen to Table: Driving Diner Engagement for a Detroit QSR with Streaming TV Ads
The Challenge A Detroit-based Quick Service Restaurant (QSR) brand aimed to increase website visits and online orders for three specific locations within the Detroit DMA. The challenge involved precisely targeting adults aged 25-54 who are casual restaurant intenders...
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