Blog
The Book of Local: How to Elevate Local Video Advertising Campaigns
Locality's new Ebook is designed to empower advertisers, marketers, and business leaders with actionable insights and impactful strategies to maximize ROI, connect with local audiences, and build lasting brand equity with cross-platform local video advertising campaigns. More
WATCH NOW: Building Bridges - Honoring Invisible Changemakers & Community Builders in Media
In a Black History Month special event, Locality's Micah Minter and industry leaders Danielle Brooks (FOX) and Sean Robertson (NBCU) honor community builders in the media industry. More
The Local Advantage: How Broadcast Mobilizes Communities and Builds Trust for Brands
Ann Hailer, president of broadcast at Locality, explores how local broadcast builds community trust and mobilizes engagement and action. More
What are Data Clean Rooms?
Data Clean Rooms (DCRs) revolutionize local media buying by enabling secure, privacy-compliant data collaboration and providing enhanced analytics for efficient ad campaign activation. More
Archive
WATCH NOW: Cynopsis CYNVIDEO Interview with Locality’s Steve DeMain
Locality's Chief Advertising Sales Officer, Steve DeMain, recently featured in a Cynopsis CYNVIDEO interview, examines the evolving landscape of cross-platform local TV campaign measurement. In the interview, Steve highlights how Locality is pioneering the use of...
WATCH NOW: Emerging Trends in Sports, Media, and Entertainment
At Locality’s latest Brand Innovators panel discussion during Super Week 2025, top industry leaders explored the evolving intersection of sports, media, and entertainment. From leveraging AI and data analytics to strengthening local connections, the conversation...
What is Automatic Content Recognition (ACR) Data?
What if you could unlock the power of real-time data to measure and optimize local ad campaign reach more effectively across streaming video and broadcast TV? Automatic Content Recognition (ACR) data makes that possible, enabling precise measurement that’s integrated...
Watch Now: Locality Celebrates Black History Month with a Purpose
Black-owned businesses are American businesses. Black-owned business are Local businesses. It’s Black History Month! At Locality, we feel that, now more than ever, there's no better time to celebrate and shine a light on local businesses that benefit the communities...
The Book of Local: How to Elevate Local Video Advertising Campaigns
In an ever-evolving media landscape, local video advertising has emerged as a cornerstone of effective brand communication. Locality’s Ebook, “The Book of Local: How to Elevate Local Video Advertising Campaigns,” is designed to empower advertisers, marketers, and...
The Local Lift™: How Local Video Campaigns Increase Consumer Action
The Local Lift™: How Local Video Campaigns Increase Consumer Action—a new consumer research study conducted in collaboration between Locality and The Harris Poll—presents important findings on the power of local video advertising to influence consumer behavior. This...
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