Blog
Why Broadcast Is Built for Retail
Retail advertisers are heading into one of the most important shopping windows of the year – all with no shortage […] More
Back-to-School Shopping Starts Earlier, But Every Market Shops Differently
Back-to-school shopping started earlier than ever this year — and in many parts of the country, the first bell has […] More
America 250: National Moment, Local Celebrations
America turns 250 this year, and the Fourth of July has never felt bigger. But how people mark the day, […] More
Same Summer, Different Traveler. It Depends on the Market.
Summer travel is having a moment. AAA projects 72.2 million Americans will travel during the Fourth of July holiday period […] More
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Same Summer, Different Traveler. It Depends on the Market.
Summer travel is having a moment. AAA projects 72.2 million Americans will travel during the Fourth of July holiday period alone, continuing a streak of record-breaking summers. But the headline number obscures something important: consumers aren't all headed to the...
Meet Kouros Esfahany, CTO
Kouros Esfahany is Chief Technology Officer of Locality, where he leads the ongoing evolution of the company's technology platform, spanning LocalX, Darwin, and Collective. He also drives continued innovation across Audience Engine, advancing the data and AI...
Memorial Day 2026: What Brands Need to Know About How Consumers Are Spending the Holiday Weekend
Memorial Day weekend has long marked the unofficial start of summer, but for brands and advertisers, it also signals something bigger: a major shift in consumer behavior. From last-minute travel plans and backyard cookouts to holiday shopping and local events,...
Live Sports Is Fragmenting. Reaching the Fan Shouldn’t Be.
The fan hasn't moved. The way to reach them has. Live sports is still the most attentive environment in media. A Knicks fourth quarter with the city locked in. A father and daughter keeping their tradition of catching every Yankees–Red Sox series. A playoff...
Summer Is Almost Here. Auto Intenders Are Already Shopping.
With Memorial Day on the horizon, consumers across the country are locking in summer plans: road trips, beach weekends, cross-country drives to visit family. And for a significant share of them, those plans include shopping for a new set of wheels to make the journey...
Home Improvement Decisions are Local. Your Ad Strategy Should Be Too.
Home improvement remains one of the most commercially powerful seasonal categories because consumers are actively making decisions about where they live, how they live, and what they are willing to invest in next. They renovate, rent, buy, remodel, redecorate,...
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