Blog
The Political Pulse: Final Sprint to Election Day
Political ad spending surges in key battleground states for the 2024 election, with major races and local issues driving campaigns to the finish. More
The Political Pulse: Ad Spending Surges in Battlegrounds
Explore how the 2024 election's evolving dynamics and new contenders drive record ad spending in key battleground states. More
The Political Pulse: Is This Really Happening?
Explore the shifts in 2024 local U.S. political ad spending during this unprecedented election cycle. More
Promoting Black-Owned Businesses: Insights from Tosha Miller of NYCBCC at Locality LIVE
Locality’s People of Color ERG hosted a Locality LIVE event celebrating Juneteenth. Learn more and listen to the conversation. More
Archive
The Political Pulse: New Ad Spending Patterns in 2024
Revitalize your understanding of the intersection between politics and advertising with The Political Pulse. Dive into the intricate dynamics of the 2024 election as we dissect its influence on media expenditure in pivotal U.S. markets. Enjoy our July 2024 issue....
Periodicals Publisher Grows with Streaming Ad Sales Enablement From Locality Channel Partnerships
A national periodical chain, which we call “PeriodiCo” for this case study*, partnered with Locality to boost digital video ad sales. This partnership enables advertisers to combine local print ads in PeriodiCo’s city newspapers with targeted video ads streamed to...
Local Broadcaster Went from 0 to 60 in Streaming Ad Sales With Locality Channel Partnership
A major broadcast TV station operator, which we call “Big Town Broadcasting” for the purposes of this case study*, has seen the local video advertising landscape shift with the rise of streaming video. Big Town wanted to offer its local advertising customers a way to...
Locality Celebrates One-Year Anniversary with Spirit Week Extravaganza!
Hello! I'm Claire Hensley, a recent graduate of the University of Georgia with a B.A. in Public Relations. Currently, I'm participating in the IRTS Summer Fellowship and interning at Locality. I kicked off my internship during an exciting time for the company—their...
An Eye on Outcomes: Now Optics Retail Brands See Success with Locality Solutions
Data-Driven Insights Inform Streaming Ad Optimizations Elevating Conversions and Reach In the competitive landscape of Eye Care marketing, achieving cost-effective results while boosting brand awareness is a vital challenge. This case study dives into how Locality,...
The Political Pulse: June Primaries and the Tightest U.S. Senate Races
Revitalize your understanding of the intersection between politics and advertising with The Political Pulse. Dive into the intricate dynamics of the 2024 election as we dissect its influence on media expenditure in pivotal U.S. markets. Enjoy our June 2024 issue....
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