Blog
America 250: National Moment, Local Celebrations
America turns 250 this year, and the Fourth of July has never felt bigger. But how people mark the day, […] More
Same Summer, Different Traveler. It Depends on the Market.
Summer travel is having a moment. AAA projects 72.2 million Americans will travel during the Fourth of July holiday period […] More
Memorial Day 2026: What Brands Need to Know About How Consumers Are Spending the Holiday Weekend
Memorial Day weekend has long marked the unofficial start of summer, but for brands and advertisers, it also signals something […] More
Live Sports Is Fragmenting. Reaching the Fan Shouldn't Be.
The fan hasn’t moved. The way to reach them has. Live sports is still the most attentive environment in […] More
Archive
A Well-Balanced Approach: How Local Data Helped a Health Insurer Maximize Its Targeted Broadcast TV Campaign
The Challenge In the fiercely competitive world of health insurance advertising, targeting the right demographic effectively while maintaining budget efficiency is crucial. A leading health insurer aimed to enhance visibility among Adults 65+ within a specific...
Seasonal Strategies: Optimizing Broadcast TV with Local Data
The Challenge In the competitive realm of over-the-counter (OTC) medications, a prominent allergy medicine brand recognized the need to enhance its broadcast advertising efficiency to outshine rivals and connect more effectively with potential buyers. The brand turned...
Precision Play: Leveraging Streaming TV to Drive Engagement in the Sporting Goods Market
The Challenge A regional sporting goods store brand set out to enhance its engagement and presence in the market through a targeted streaming TV campaign across 83 U.S. markets. The primary objectives included: Audience Targeting: The brand's target audience, adults...
From Screen to Table: Driving Diner Engagement for a Detroit QSR with Streaming TV Ads
The Challenge A Detroit-based Quick Service Restaurant (QSR) brand aimed to increase website visits and online orders for three specific locations within the Detroit DMA. The challenge involved precisely targeting adults aged 25-54 who are casual restaurant intenders...
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