Blog
Live Sports Is Fragmenting. Reaching the Fan Shouldn't Be.
The fan hasn’t moved. The way to reach them has. Live sports is still the most attentive environment in […] More
Summer Is Almost Here. Auto Intenders Are Already Shopping.
With Memorial Day on the horizon, consumers across the country are locking in summer plans: road trips, beach weekends, cross-country […] More
Home Improvement Decisions are Local. Your Ad Strategy Should Be Too.
Home improvement remains one of the most commercially powerful seasonal categories because consumers are actively making decisions about where they […] More
Collective: The New Model for Scalable Local TV Advertising
Collective makes local broadcast scalable, accountable, and aligned with modern media planning Local TV is powerful. It delivers real […] More
Archive
From Screen to Table: Driving Diner Engagement for a Detroit QSR with Streaming TV Ads
The Challenge A Detroit-based Quick Service Restaurant (QSR) brand aimed to increase website visits and online orders for three specific locations within the Detroit DMA. The challenge involved precisely targeting adults aged 25-54 who are casual restaurant intenders...
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